Creating a fun and playful new suite of social content for Cornetto.
Creating a fun and playful new suite of social content for Cornetto.
Services: Direction, Concept, Copy, Design, Motion Design, Sound Design
Services: Direction, Concept, Copy, Design, Motion Design, Sound Design
Client: Cornetto
Production: Genero
Client: Cornetto
Production: Genero
Primarily centred around Cornetto's core theme of "love and Occasions", we created a varied suite of content, including collage style motion graphics, interactive stories and product based puns, resulting in a series of playful, shareable videos, banners and ads.
We created 20+ concepts, resulting in over 150 pieces of content in total, repurposed and optimised for all of Cornetto's channels.
Primarily centred around Cornetto's core theme of "love and Occasions", we created a varied suite of content, including collage style motion graphics, interactive stories and product based puns, resulting in a series of playful, shareable videos, banners and ads.
We wanted to hero the Cornetto in every post, be that as an actual Cornetto being caught in a customers basket or as a character enjoying a date night. As well as the Love and Occasions theme, some concepts were created specifically to tie into certain key dates such as Christmas and summer holidays as well as targeted customer profiles like home delivery, allowing content to be used throughout the year.
We wanted to hero the Cornetto in every post, be that as an actual Cornetto being caught in a customers basket or as a character enjoying a date night. As well as the Love and Occasions theme, some concepts were created specifically to tie into certain key dates such as Christmas and summer holidays as well as targeted customer profiles like home delivery, allowing content to be used throughout the year.