Spotting the features of chime in a range of playful, interactive social posts.
Spotting the features of chime in a range of playful, interactive social posts.
Services: Direction, Concept, Copy, Illustration, Animation, Sound Design
Services: Direction, Concept, Copy, Illustration, Animation, Sound Design
Client: Chime
Production: Tongal
Client: Chime
Production: Tongal
Chime is a U.S based financial technology company founded on the premise that basic banking services should be easy, helpful and free. To help promote Chime to potential new users we created 6 playful "hidden object" social posts focusing on different elements of Chime's offerings.
Chime is a U.S based financial technology company founded on the premise that basic banking services should be easy, helpful and free. To help promote Chime to potential new users we created 6 playful "hidden object" social posts focusing on different elements of Chime's offerings.
These were designed for vertical and repurposed for feeds, with almost 40 versions created for testing and different targets.
These were designed for vertical and repurposed for feeds, with almost 40 versions created for testing and different targets.
Initial concepts focused on trying to find Hidden Fees, but revealing there actually were none with Chime. We ran with the "Hidden" idea and went with a "Wheres Wally" style approach, embedding features and details along with integrated text into fun and playful scenes. This then expanded to highlight further Chime features by showing certain hidden characters using Chime as an answer to the opening question.
Initial concepts focused on trying to find Hidden Fees, but revealing there actually were none with Chime. We ran with the "Hidden" idea and went with a "Wheres Wally" style approach, embedding features and details along with integrated text into fun and playful scenes. This then expanded to highlight further Chime features by showing certain hidden characters using Chime as an answer to the opening question.
Another Robot Ltd
Registerd in England & Wales - 10666724
Another Robot Ltd
Registerd in England & Wales - 10666724