Sparking interest for new AI coaching app, Sport Sparks.
Sparking interest for new AI coaching app, Sport Sparks.
Services: Direction, Concept, Script, Animation, Sound Design
Services: Direction, Concept, Script, Animation, Sound Design
Client: City, University of London
Production: Pinzutu Films
Illustration: Julia Gridneva
Voice Over: William Hellis & Gabriella Ashcroft
Client: City, University of London
Production: Pinzutu Films
Illustration: Julia Gridneva
Voice Over: William Hellis & Gabriella Ashcroft
Sport Sparks was created by world leading academics at City, University of London alongside elite level sports professionals. Harnessing AI technology, Sport Sparks invites coaches to look at problems from a wide variety of perspectives, prompting innovative solutions and sparking inspiration.
Sport Sparks was created by world leading academics at City, University of London alongside elite level sports professionals. Harnessing AI technology, Sport Sparks invites coaches to look at problems from a wide variety of perspectives, prompting innovative solutions and sparking inspiration.
We were tasked with creating a promotional film highlighting to coaches how Sports Sparks can be a game changer. Collaborating with the team, the script and concept came together quickly. We then utilised the existing logo and brand elements as key parts of the animation to show different coaches "sparking inspiration" in different scenarios, and using the platform to offer creative solutions to a whole range of sporting problems.
We were tasked with creating a promotional film highlighting to coaches how Sports Sparks can be a game changer. Collaborating with the team, the script and concept came together quickly. We then utilised the existing logo and brand elements as key parts of the animation to show different coaches "sparking inspiration" in different scenarios, and using the platform to offer creative solutions to a whole range of sporting problems.