When a study revealed that giving up sugar, would be as hard as it would be to give up
sex and harder to give up than alcohol, social media and coffee, Zeo reached out to us to create an animation highlighting these results.

Creating little sugar cube characters, to indulge in the acts that it would be harder to give up on, we looked to create a memorable animation that emphasised the nation’s addiction to sugar.


Client: Zeo
Year: 2017
Character Design: Mutant Creative
Sound Design: Benjamin Hudson