Plymouth University needed a campaign and content suite for their Arts and Humanities department that resonated with their target demographic of 15-17 year-olds.

The top-line campaign of 25+ videos featured a range of characters in humorous situations that served as a way of connecting the audience to the ideas and topics behind specific courses. From food photography to true crime obsessions, we tried to help connect everyday interests and tasks to potential courses and career paths, for an age range where knowing what to do next can be tough.

This was a full start to finish project, including concepts, copy, design, animation and bespoke sound design, resulting in a suite of 200+ videos delivered and optimised for multiple platforms.