Betty Crocker wanted to showcase a range of cake recipes they had produced for Halloween, ranging from kids cupcakes to full size horror cakes for adults.

Rather than do recipe videos, we wanted to focus on a spooky way in which the cakes could be made, resulting in smoking cauldrons, dripping blood and transforming pumpkins.


Client: Betty Crocker
Year: 2017/2018

DOP - Daniel Broadley
Art Director - Aurélien Farjon
AC - Lloyd Cook
Gaffer - Lorenzo Guerrieri
Food Stylist - 
Runner - Fabiana Fiamingo